Strategic Management Essay Example | Topics and Well Written Essays - 1250 words - 3

Strategic Management - Essay Example Toyota Motor Corporation Toyota Motor Corporation is a company that is leading globally in manufacturing and sales, in the automobile industry. Its main aim is to make better cars and be able to contribute to the society at large. Toyota Motor Corporations is committed to considering the customer first by manufacturing vehicles that are of high quality and those that are of affordable price (Toyota Motor Corporation, 2009). Toyota Motor Corporations believe in a bigger and brighter automobile future. Their main objective is to try and understand the customers’ needs and be able to provide services and products according to these desires. Therefore, Toyota motor corporations is endeavored to pursue the right way forward, to be able to further their growth and make each stakeholder happy and satisfied(Toyota Motors Corporation, 2009). Internal analysis and SWOT Toyota Motor Corporation is termed as the largest manufacturing company of cars by production and sales in the automobi le industry (Schmitt, 2010). It is also the largest manufacturing company in the US, and it is currently operating under five principles, which include; challenge, Kaizen, GenchiGenbutsu, respect, and teamwork (Toyota way, 2001). Despite all these, the Toyota Corporation is faced with strengths, weaknesses, threats, and tries to create opportunities to better their company, like any other in the world. Some of the strengths in the motor corporation include; being able to develop vehicles through innovative technology, and this has been achieved through putting more emphasis on the technological development, healthy corporate environment in which people are able to work and be taught at the same time. This is generalized as working together (Toyota Motor Corporation, 2009). Another strength, is that of tight integration of its group companies and this has helped them to contribute a lot on the economic growth of the nation, and are able to be the pioneers of the creation of a domesti c automobile industry, they are also able to penetrate through the well-known markets including; (Japan, north America and US) (Toyota Motor Corporation, 2009). Apart from the strengths, Toyota Motor Corporation is experiencing some weaknesses within its industry and these include; criticism over large scale recall in 2005, the company was blamed for producing low quality products that lacked innovations. This criticism encouraged them to focus more on designing more innovative cars so as to cater for the customers’ needs. They have gone ahead to make the latest models of primus and hybrid cars, keeping in mind the customers’ satisfaction (Takahashi, 2010). According to Armstrong and Kotler (2002), to be able to manufacture products that are of high quality with stable prices without putting pressure on the competitors will earn the company, a customer’s loyalty, and this is evident in Toyota Motor Corporation. Toyota Motor Corporation is also faced with the wea kness of foreign importation by the Japanese industry, and the company has strived to conquer this problem by producing low priced products in exchange of high quality products (Toyota Motor Corporation, 2009). Toyota Motor Corporation is also faced with the problem of global inefficiency; this means that it is only offering its brands to Japan and US while other competitors offer their brands globally. Therefore, to be able to curb this problem the Toyota Motor Corpo

Global Candy and Chocolate Manufacturing Industry Essay - 1

Global Candy and Chocolate Manufacturing Industry - Essay Example Also, the established confectionery manufacturers address the health noted health concerns through the production of new products. Most notable include low caloric confectionery, candy and specialty production of chocolate. According to the prevailing circumstances, the industry estimates an annual growth of 0.5% to $127.6 billion until the end of 2015. 1It also entails an estimated increase of approximately 2.0% in 2015 because of the stable chocolate and cocoa prices. The future of Global Candy and Chocolate Manufacturing Company is poignant. It is anticipated the growth of the mature markets in Japan, United States, Australia and Europe shall remain slow through 2020. During the period, machinists will strive to shall promote product innovation to stimulate demand. On the contrary, newly industrialized nations such as Latin America, South East Asia, and Russia anticipate an increase in demand for the sugar and chocolate confectionery. Furthermore, the global market prices shall increase thus increasing the industry’s overall in this income. In this regard, the industry anticipates an annualized growth of 2.2% to $142.4 billion in the subsequent years until 2020.2 The firm operates in the mature stage of the life cycle. Its industry value added (IVA) is projected to lag behind the global GDP growth in the next ten years through to 2020. IVA quantifies a company’s contribution to the global economy. Thus, it designates maturity of the industry. In the same measure, IBIS World anticipates the business’s IVA shall rise to an annual level of 2.4% for the 10-year period. The growth is comparable to projected annual average growth of 3.5% for world GDP over the period. Even though the firm projects an increase in demand for candy and chocolate in developing countries, the declining demand for the product in mature markets shall hinder the overall expansion of the industry. The Global Candy and Chocolate Manufacturing